Report, 30 minutes
Written and directed by Katrin Kammer
Manager Marcel Sieger is used to discussions about marketing strategies and sales figures. Now, however, he has to talk with a group of drug addicts about addiction and AIDS. Marcel Sieger is unsure of himself. How does one behave in such a situation? The 45-year-old manager is one of the participants in an unusual training course: executive personnel from the financial world change sides for one week and work as social workers in a charitable institution. Several corporations in Switzerland have adopted this kind of further training for their executives. They hope to achieve a better managerial style and more social competence. Furthermore they wish to increase the public acceptance of their companies.
ECO Media TV-Produktion