When Managers become Social Workers

Report, 30 minutes
Written and directed by Katrin Kammer

Manager Marcel Sieger is used to discussions about marketing strategies and sales figures. Now, however, he has to talk with a group of drug addicts about addiction and AIDS. Marcel Sieger is unsure of himself. How does one behave in such a situation? The 45-year-old manager is one of the participants in an unusual training course: executive personnel from the financial world change sides for one week and work as social workers in a charitable institution. Several corporations in Switzerland have adopted this kind of further training for their executives. They hope to achieve a better managerial style and more social competence. Furthermore they wish to increase the public acceptance of their companies.

First Run:
ARTE, 2001

Legal Claim:
ECO Media TV-Produktion

Contact: info@ecomediatv.de